Olfactory Science & Technology

Olfaction happens to be the only one of your five senses that affects your cortex directly. The cortex is where you process information — it’s the center of your thoughts,perception, creativity, and language. That’s why scents can evoke such immediate reactions and memories.

the underestimated sense


The brain registers aroma twice as fast as it does pain. This is why the inhalation of essential oils can so powerfully transform the emotions. Smell is the only sense that bypasses the blood brain barrier to the central nervous system. Through the olfactory system, essential oil molecules have a direct access to the limbic area of the brain (the center of emotions and memory). Scientific studies suggest that aromatherapy can increase productivity levels, information retention and relaxation and creating positive feelings that influence physical changes in the body. Today, Aromatherapy and Herbal Therapy compliment both traditional and holistic medicine.

wired from birth

nose to brain connection

Do you ever think about the thousands of scent molecules that you process everyday? Some pleasant, some repulsive and some magical that you want more of... the sense of smell is fascinating and is designed to help us find our mate, food,recognize danger, feed our system with micro molecules from the essential oils of aromatic plants that help nourish our being and feed our senses. Not all smells are good and the nose helps us to recognize the bad. Since your olfactory nerve receptors cannot cross from one side of the brain to the other, inhaling through your right nostril affects only your right brain. Experts know that each side of the brain affects different aspects of health and well-being. So you can maximize benefit by inhaling first through one nostril and then the other.

an ancient art


Aromatherapy, the ancient art of using essential oils and botanical extracts for physical and psychological well-being, dates back thousands of years. Ancient Chinese and Egyptian cultures are renowned for their use of aromatic plants and essential oils to restore balance and harmony to the body. In the 20th century the term Aromatherapy was coined to embody this holistic and healing art.

 In 1985,Aromafloria was formed with the desire to bring to consumers the therapeutic and health benefits of nature’s bounty, while preserving the Earth’s natural resources. Aromafloria makes every effort to ensure that all herbs and botanical extracts are harvested in a responsible manner that is in harmony with indigenous cultures, to protect the ecosystem for future generations to come.

covid-19 symptom effect

Loss of Smell

People who have lost their sense of smell during the coronavirus pandemic are now turning to "smell therapy" to help get it back. Anosmia, or loss of smell, was first recognized by the Centers for Disease Control (CDC) as an official COVID-19 symptom in April 2020 alongside the loss of taste.